hermit died. This was, indeed, a bad failure, for this
animal would now be dubbed a martyr, and would take
his place among the saints of the Roman calendar.
Thus made he his moan, this poor Sir La Cote Male
Taile, and sorrowed passing sore. And so my heart
bled for him, and I was moved to comfort and stay
him. Wherefore I said:

"Forbear to grieve, fair knight, for this is not a
defeat. We have brains, you and I; and for such as
have brains there are no defeats, but only victories.
Observe how we will turn this seeming disaster into an
advertisement; an advertisement for our soap; and
the biggest one, to draw, that was ever thought of; an
advertisement that will transform that Mount Washing-